Conquering The Wild West

In 1983 Toyota broadened its motor sport activities in North America, developing a racing truck (pick-up) with Precision Preparation Inc for stadium and off-road competition. Through to 1994, the Toyota/PPI team dominated the sport with nine drivers’ and 11 manufacturers’ titles.

Toyota also notched up 27 wins and seven championships in the SCORE Desert Series, including back-to-back victories in the famous Baja 500 in 1998 and 1999. Further glory was gained in the American Championship Off-Road Racing (CORR), with 12 wins in the 2000 season.