How Toyota Came To NASSCO

The National Automotive Sales and Service Company Limited (NASSCO Ltd.) opened its doors to business in 1972 taking over the automotive division of Emtage Electrical which, since 1967, had been the Toyota distributors in Barbados.

Nassco operates from the original River Road site which has, of course, been vastly improved and enlarged over the years to accommodate the demands of providing top quality service to a discerning public. Over the years the company has grown and now employs 81 Barbadians.

Today, NASSCO remains close to its origins, selling only the Toyota brand as it has from day one, which clearly demonstrates an unswerving commitment to loyalty and dependability.

My history with Toyota goes back to a day in 1967, when Mr. Urumo of TTK Ltd. visited the Emtage Electrical Co. Ltd., River Road and, at the door of my office, was telling me that he intended to see three companies in connection with offering the Toyota dealership.

Without formal discussion, I told him that I would accept on the spot, but would not be interested in further talks if he pursued his intention of visiting other firms.

Without hesitation, and before I had offered him a seat, he bowed formally, I shook his hand, and one of the best deals of my life had been made.

Mr. Charles Emtage - Former Chairman of Nassco.

Our Mission & Vision


To create a company that pursues excellence in all endeavours


To provide vehicles, parts and service of a superior quality, that enhances the quality of life of our customers and staff.


To become the benchmark on which others are judged.

Toyota Worldwide